The Motor Accident Insurance Commission (MAIC) recently partnered with the Queensland University of Technology (QUT) to improve young drivers’ understanding of Compulsory Third Party (CTP) insurance using technology as part of their subject: BSB105 The Future Enterprise.
QUT’s BSB105 The Future Enterprise unit is designed to equip first-year business students with the essential skills and knowledge to navigate today’s rapidly evolving business landscape. By engaging with real-world challenges, students are encouraged to develop innovative, creative, and scalable solutions that address pressing issues in the business world.
This year, MAIC partnered with QUT to be the real-world client of BSB105, bringing a unique industry perspective and provocation into the classroom. In week one, staff introduced students to MAIC’s role and the importance role of CTP insurance. They posed a thought-provoking question to the group: “How might we use technology to innovatively improve learner and new driver insurance literacy of CTP insurance and its importance amongst young people?” Adding to this, former BSB105 students and current CTP Youth Ambassadors at MAIC, Charlotte Willersdorf and Jack Cuddihy, returned to share their insights and experiences.
Midway through the semester, MAIC representatives, participated in a panel discussion hosted by Associate Professor Paula Dootson, where they answered student questions and provided deeper insights into the CTP scheme.
(Caption: MAIC staff present at QUT as part of the BSB105 The Future Enterprise subject)
The collaboration culminated in a student visit to MAIC, where six top-performing groups presented their innovative ideas to staff and executives. This event marked the pinnacle of the students’ semester-long efforts, showcasing their ability to apply classroom learning to real-world challenges. Their proposals, grounded in customer journey mapping and digital innovation, demonstrated not only their understanding of the Queensland CTP scheme but also their potential to drive meaningful change.
A survey undertaken at the beginning of the semester revealed that nearly all students had little-to-no awareness of MAIC or the CTP scheme. Now, over 1,500 students who participated in the unit have become experienced with CTP insurance, making this collaboration a fabulous success. Through QUT’s Classroom to Boardroom model, these students weren’t just explaining what CTP insurance is, but were confidently pitching public education strategies to improve awareness and understanding among young Queenslanders.
MAIC remains committed to education and awareness initiatives that enhance road safety and improve claimant experiences. This partnership with QUT demonstrates how industry and university can work together to address key challenges. Congratulations to all the students for their outstanding efforts, and a big thank you to QUT’s Centre for Future Enterprise and Innovation Central Brisbane for their support.